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Research papers

Ethical do's and don'ts in the financial servicing of customers

Although banks tend to be considerate about implications of marketing decisions, their actions are quite often portrayed in media as unethical.This study seeks insight in what constitutes headline news; what constitutes an ethical problem; and the...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Gino De Vooght, Lieve Schurgers, Dirk Schyvinck, Hakim Zemni, Ben Decock, An Schmücker
September 19, 2004
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Citation

De Vooght et al. (2004a, September 19). Ethical do's and don'ts in the financial servicing of customers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/ethical-do-s-and-don-ts-in-the-financial-servicing-of-customers


Research papers

Grasping the ungraspable

Supporting local businesses to become highly competitive is a major issue for many governments. Within this context the Flemish Minister of Economy ordered a study to examine the effects of product development and design implementation on business...

Catalogue: ESOMAR Public Sector Social Research 2004
Authors: Gino De Vooght, Marjan Desmedt, Jeroen Bloemen, Yves Van Handenhove, Ben Decock
May 9, 2004
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Citation

De Vooght, Desmedt, Bloemen, Van Handenhove and Decock (2004a, May 09). Grasping the ungraspable. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/grasping-the-ungraspable


Research papers

Catching consumers by surprise

Category management is mainly applied within food categories. Very few examples can be found of categories that are managed across food and non-food products. Although the role of the shopping environment may be much more important in the buying...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research
Authors: Cees de Bont, Ingrid Moons, Gino De Vooght
September 14, 2003
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Citation

de Bont, Moons and De Vooght (2003a, September 14). Catching consumers by surprise . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/catching-consumers-by-surprise-


Research papers

Loyalty, values and brand perception in the automotive sector

The authors demonstrate the possibility of finding a user-friendly and efficient way to assess the value disposition of a respondent. A viable alternative to traditional (cumbersome and obtrusive) research techniques for measuring brand positions in...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: Claudia Put, Gino De Vooght, Koen Timperman
March 4, 2002
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Citation

Put, De Vooght and Timperman (2002a, March 04). Loyalty, values and brand perception in the automotive sector. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/loyalty-values-and-brand-perception-in-the-automotive-sector